Work with me

This is just a sampling of what we can do together:

Audience Research and Concept Development – Understanding your audience is a critical step in deciding on the direction for your advocacy or educational campaigns.  It’s also essential to assess the vision, priorities and resources of your own organization and the health issue(s) that you wish to address.  We can work together to conduct an environmental scan and situational analysis by gathering valuable information before moving into addressing a specific health issue.

Strategy Development, Program Implementation and Evaluation – I can provide strategic guidance on the development and implementation of health education, communication and advocacy initiatives.  After assessing needs, we will develop goals, objectives, timelines, action plans and evaluation measures to ensure successful and sustainable health outcomes.

Issue Messaging – Communicating effective and relevant messages to your target audiences can help you increase visibility, mobilize stakeholders, and achieve greater impact. We can work together to ensure that your messages and materials are relevant to your audience and your communication strategy effectively amplifies your messages. This includes helping to develop or update a website, reaching your audience through social media and creating scheduled communications with your e-mail list.

Coalition Building – The first step is to identify individuals, NGOs, government agencies, and academic institutions that support your cause.  Next, we will bring everyone together to build a united front with a common goal.  And finally, we will work with the coalition to educate their constituents, reach out to influencers, and mobilize the public.

Private Sector and Nonprofit Partnering – Bringing the corporate sector and the nonprofit community together is a way to improve collaboration and leverage resources.  Corporations are often seen as a source of funding; however, there are many ways they can contribute to furthering a cause, including making product donations, offering in-kind services, and providing subject matter expertise. Nonprofits offer an expanded audience and can serve as trusted messengers of health information.

Writing and Editing – Educational and marketing materials need to be culturally relevant, appealing to your target audience, and easy to read and understand.  I can develop content for various formats and delivery methods – health education materials, newsletters, white papers, web content, brochures, or video scripts, just to name a few. Collaboration with skilled designers results in an engaging and finished product.

Survivor to Advocate Training – In order to get a message across, organizations have learned that patients and survivors are the best messengers. As they talk about their own experiences and tell their story in their own words, an audience can truly learn what a person has been through, what challenges they faced, what helped them get through a touch situation, and why someone should take action. Whether you are promoting screening or treatment, support services, a conference or special event, or an issue that needs to be brought to light, survivor advocates can and should be your messenger. I can provide group training in story development, audience preparation, media tips and tricks, and advocacy action plans, as well as one-on-one support to individual survivor advocates.